Unlimited

UNLIMITED is a revived version of The Limited, an undetachable part of L Brands. While the brand became stagnant and succumbed to financial crisis, this project dives into ideas and explorations which can revive the brand. UNLIMITED is a vibrant version of a chic lifestyle. This revived brand is dedicated to chic young girls and independent career women. Introducing more sizes across age bar to allow an experience of generations being able to shop under one roof. Always chic and fun and absolutely comfortable. Designed to appeal to the spirit, optimism and self-confidence of the young women who live confidently and love UNLIMITED, the revived brand!

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