SFMOMA

Catalog Design for SFMOMA's legendary artist series. These catalog are developed and achieved into SFMOMA libraries for years to follow. Designing a high end catalog for legendary artist Picasso was an interesting challenge and capturing his essence of work and displaying in the catalog was the focus of this project. Creating social media campaign designs for SFMOMA's facebook page was an even more challenging work as all the ads had to follow Gestalt Principles. Gestalt Principles are basically psychological approach to design.

Social media ad design for the show announcement, created using Gestalt Principles. This one in particular is created using 'Law of Proximity' or simply called 'Connectivity'

Social media ad design announcing opening of the show, created using Gestalt Principles. This one in particular is created using 'Law of Common Region' or simply called 'Similarity'

Social media ad design to express gratitude and introducing an incoming show, created using Gestalt Principles. This one in particular is created using 'Law of Figure/Ground'. How human mind perceives concave and convex.

Brainstorming through thumbnails and ideations. Some elements make it to the final design and some do not. However, they help guiding project into right direction.

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