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Kaptura
Kaptura is an intelligent supply chain technology services company based in New Zealand. Kaptura’s goal is to provide with the practical application of intelligent supply chain technology, processes, techniques, and insights. A power tool to realize growth in simple terms. The real challenge was to come up with a brand identity which was to fit within the industry standards and be humble and approachable at the same time as the brand suggests. Client’s narrative helped set the tone of the brand being modern, sleek, authoritative and tangible. Looking at the local market trends and competitive organizations, what surfaced was that the industry is ruled by humanist and modern typefaces and its awash with color blue and purple. After a lot of iterations and ideations the logo was created and the brand was established. An idea so abstract got a visual recognition.
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